Primrose Boutique
Storefront
Primrose Boutique needed a website refresh that improved the overall look and feel without disrupting the systems they already relied on. The goal was to enhance the visual experience while keeping the functionality familiar for both customers and staff.
I focused on refining the design to better connect the online store with the in-store shopping experience. Customers can now move smoothly between browsing online and visiting the physical shop, creating a consistent and welcoming brand experience. Careful attention was given to layout, navigation, and usability so shoppers can easily find products and complete purchases without frustration.
The updated website balances style and function. It supports Primrose Boutique’s existing business model while creating a more enjoyable and polished experience that encourages repeat visits and customer loyalty.
Research + Discovery
Review of Primrose Boutique’s existing website and systems to understand current workflows and identify opportunities for visual and usability improvements without disrupting operations.
UX + Web Design Refresh
A visual redesign focused on improving aesthetics, layout, and flow while preserving the functionality that already worked well for both customers and staff.
E-Commerce Experience Optimization
Enhancements to the online shopping experience to better connect online browsing with in-store visits, creating a consistent and seamless customer journey.
Navigation + Usability Improvements
Refinements to site navigation and user flows to help customers quickly find products, move through the site easily, and complete purchases with minimal friction.
Brand Consistency + Visual Enhancements
Design updates that reinforce Primrose Boutique’s brand identity across both online and in-store experiences, helping build trust and customer loyalty.